To Do: Develop public information campaigns for various road users

The Education Team will begin to develop data-driven campaign plans which will be aimed to inform road users of safety issues, rights and responsibilities. Target groups may be drivers, pedestrians, cyclists, out of town visitors, etc. Outreach efforts may include online, social media, print, radio, and TV outlets. The team will create media placement strategies to reach the right audience effectively and efficiently.

Education Team completed this task.
Target Date: December 2017

Vision Zero Communications Strategy

This is a 2-year campaign strategy that carefully develops messages based on solid research, then gauges which are effective online before advertising with (less trackable) traditional mass media.

Plan finalized by Vision Zero Education Team in December 2017 for rollout in 2018-2019.