Objective: Develop a comprehensive safety and education communication campaign

Vision Zero is a culture change to the understanding that traffic deaths and serious injuries are preventable and unacceptable.

Education Team is in progress.
Target Date: December 2017

Launch a Vision Zero website

The Education Team will build a website for the purpose of gathering input; coordinating information about Vision Zero plans and events; to provide crash and safety data; and to keep the community informed on the status of Action Plan items through a dashboard feature.

Education Team completed this task.
Target Date: May 2017

2 Develop public information campaigns for various road users

The Education Team will begin to develop data-driven campaign plans which will be aimed to inform road users of safety issues, rights and responsibilities. Target groups may be drivers, pedestrians, cyclists, out of town visitors, etc. Outreach efforts may include online, social media, print, radio, and TV outlets. The team will create media placement strategies to reach the right audience effectively and efficiently.

Education Team is in progress.
Target Date: December 2017

3 Host town hall meetings

The Education Team will host ward-based town hall meetings to educate the community about Vision Zero and gather input on safety needs and suggested strategies.

Education Team is in progress.
Target Date: December 2017

Creation of a Data Analysis Team

The Education Team will form a Data Analysis Team which will analyze the types of vehicles involved in collisions, demographics and other data as needed. The team will work to create a High Injury Network map to prioritize resources to areas of the highest need, overlaid with high-risk communities. 

Team will be formed by December 2017; High Injury Map created by December 2018.

Education Team completed this task.
Target Date: December 2017